Growing Australia's greenlife industry. Together.
National voice. Industry focus.
Our vision
A thriving, united greenlife industry growing a greener, cooler and more liveable Australia, where plants and green spaces are valued across every community.
Who we are – and why we exist
Greenlife Industry Australia (GIA) is the national peak body for Australia’s nursery industry.
That means we represent the whole greenlife industry at the national level – working with government, industry groups and research partners to make sure the needs of growers are heard, understood and supported.
We’re a not-for-profit and a registered charity, here to make a difference – not a profit.
Our members include state-based nursery associations and other organisations who want to see the greenlife sector grow stronger, smarter and more sustainable.
Our mission
To champion Australia's greenlife industry through strong advocacy, collaborative partnerships, grower support and driving industry success. We are committed to delivering a thriving, sustainable green future for current and future generations.
What does a ‘peak body’ actually do?
A peak body is the main voice of an industry, think of it as a central hub that helps:
- connect people – across businesses, states, supply chains and government
- solve problems – like pests, skills shortages or trade barriers
- guide funding – so levy money is invested in the right projects
- shape decisions – by showing government how our industry works and why it matters.
We do the behind-the-scenes work that helps the whole industry thrive.
What we focus on
From biosecurity to urban greening, GIA works to support growers and promote the role of plants in Australia’s future.
We focus on:
- keeping pests and diseases out
- helping growers adapt to climate and environmental challenges
- supporting skills, training and workforce development
- advocating for research, innovation and investment
- showing how plants improve communities, cities and lives.
Why it matters
Plants aren’t just pretty – they’re powerful.
They cool our cities, clean our air, protect our soil, support biodiversity, and make our homes, streets and schools healthier and more liveable.
We work to make sure Australia backs the people who grow them.
Our values
- Grower strength - we back the businesses, people and skills that drive our industry.
- Collaboration - we work openly and constructively with colleagues, growers, partners and governments.
- Integrity - we act ethically, transparently and with honesty.
- Proactive leadership - we take initiative, set direction and drive industry progress.
- Impact and wellbeing - we focus on measurable outcomes, including better business performance and better health across our industry and society.
- Respect - we value diverse perspectives and engage with professionalism and fairness.
Plants aren’t a nice-to-have – they’re fundamental to how we live, work and thrive. If we want a resilient, liveable Australia, greenlife has to be key to the plan.
State associations
