Marketing

Marketing: Telling the right story, better

We know plants make places better – cooler, greener, healthier. But that message doesn’t always reach the people who matter most: buyers, planners, policymakers, councils and communities.

That’s where marketing comes in. It’s not just about profile – it’s about influence. And while we’re not leading big consumer campaigns right now, the foundations are being laid.

We're working to ensure levy-funded marketing is targeted, strategic and driven by real industry priorities.

Recent wins include:

• a dedicated marketing panel advising on levy investment
• industry engagement with the School of Thumb campaign
• ongoing support for Greener Spaces Better Places.

More’s in the pipeline – including smarter storytelling and clearer data on what works.