The Nursery Industry Communications Program showcases how your levy benefits your business - and the sector

Shaping outcomes for industry

Greenlife Industry Australia is the peak body for Australia’s nursery industry. We work on behalf of growers, retailers, allied businesses and state associations to ensure a strong, sustainable future for the sector.

From the plants in your local nursery to the trees lining our city streets, our work touches every part of the supply chain – helping businesses grow, thrive and adapt to change.

Our five pillars Projects & programs

The greenlife industry doesn’t just grow plants – it grows liveable cities, sustainable food systems and a more resilient future.

David Lilja, Board Director, Greenlife Industry Australia

Our five pillars

Everything we do is underpinned by five strategic pillars that shape our programs, partnerships and priorities:

Advocacy

We represent industry interests at every level – championing the role of greenlife in national policy, climate resilience, urban design, food security and fair trading. Whether it’s water access or sustainable development, we’re your voice at the table.

Biosecurity

We protect the health of our industry by investing in prevention, preparedness and response. Through certification programs, contingency planning and extension support, we help growers manage plant pests and diseases and safeguard their businesses.

Marketing

We drive demand for greenlife by promoting the value of plants to consumers, policymakers and planners. Campaigns like Greener Spaces Better Places position plants as essential infrastructure – not just decoration – and support real investment in green space.

Nursery levy

We manage and support nursery levy investment through Hort Innovation, ensuring that grower contributions deliver meaningful outcomes. From research and development to market insights and statistics, we help make sure levy funds go where they matter most.

Best practice

We back quality, sustainability and continuous improvement across the supply chain. Our best practice programs – NIASA, EcoHort and BioSecure HACCP – are the foundation for accreditation, industry credibility and long-term resilience.

Together, these pillars support a vibrant, forward-looking industry – rooted in innovation, grounded in science and united by a shared passion for plants.