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School of Thumb – taking the guesswork out of gardening

Your nursery marketing levy is at work helping everyday Australians fall in love with plants.

The School of Thumb video series is designed to grow demand for greenlife by giving people confidence to garden. The more successful they feel, the more plants they buy – and that’s good for our industry.

Hosted by comedian Claire Hooper with plant experts from across the country, each episode answers everyday gardening questions with simple, practical tips.

➡️ Check out the teaser on the right – or watch full episodes below – and see how your levy is growing demand for greenlife.

School of Thumb ultimately helps you sell more plants
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More confidence, more plants, more demand – thanks to School of Thumb.

What it delivers for growers

  • More customers, more plants sold – when retail customers succeed with plants, they buy more. That drives higher sales at garden centres and hardware chains, which flows back through the supply chain to boost demand (and profits) for production nurseries.

  • A bigger, healthier market – demand for plants rises when gardening feels easy and fun.

  • National reach – filmed in WA, NSW, VIC and QLD, showcasing expertise across Australia.

Watch a sample

Today we’re sharing a handful of episodes to give you a feel for the style, reach and impact. The full library of 12 episodes will continue to be promoted nationally to spark more plant lovers across Australia.