Case Study: Morgan Parks Garden Centre navigating the changing landscape
26 September 2023
26 September 2023
The Nursery Consumer Usage and Attitudes – Key Findings Report, funded by Hort Innovation, highlights a crucial connection between consumers' knowledge of plant care and their inclination to make purchases.
Chris Simon, Morgan Park Garden Centre’s Manager and Co-owner believes COVID era lockdowns sparked a surge in consumer interest in plant life, and increased plant purchases, particularly among a younger demographic, which has continued post COVID-19. Read the case study below.
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