R&D update: Production nursery sales steady at $2.65 billion
19 September 2025
19 September 2025
Production nursery sales steady at $2.65 billion
Data holds steady as production nurseries dig in for a tougher year |
Australia’s production nursery sector continues to show quiet strength in the face of tightening conditions, with national sales holding firm at $2.65 billion across the period.
According to the latest Production Nursery Data Capture Report – funded by the nursery levy and compiled by ACIL Allen – total sales dipped by just 4% year-on-year. While margins have narrowed, confidence remains steady, with 72% of greenlife producers optimistic about the future.
Other findings from the report include:
- 22,500+ people are employed across the sector
- 48% of businesses are actively investing in infrastructure, technology or training
- 41% of growers – especially larger operators – plan to expand in the next five years.
While tech uptake dropped from 31% to 25%, investment levels remain strong among larger businesses. Input costs continue to be the most common constraint, followed by biosecurity concerns, extreme weather and insurance access.
The dataset also underpins the Nursery Industry Business Benchmarking Tool – a levy‑funded resource helping growers compare performance across turnover brackets, plant types and market segments. It’s designed to support smart decision-making, identify growth opportunities and sharpen business strategy.
Want to improve your margins?
Email info@greenlifeindustry.com.au to access the 2024 benchmarking tool and start comparing your numbers with peers in your market segment.
For more information, visit our stats page.
