Nursery Industry Statistics Project
Understanding the value of greenlife
NY21000 is a five-year data collection project designed to capture the value, volume and impact of greenlife production in Australia. Funded through the nursery levy, the project delivers trusted insights to help growers and industry leaders make informed decisions, benchmark performance and advocate with confidence.
What does the project deliver?
Each year, the project collects data from around 300 production nurseries and produces an:
- interactive business benchmarking tool, allowing nurseries to compare performance with similar businesses by size, region or production system
- economic contribution analysis estimating the flow-on impacts of the nursery industry across the broader economy
- environmental scan (PESTLE analysis) (delivered 2023–24), mapping the key external factors affecting nursery businesses.
More info
- Watch the webinar.
- Download the infographics.
- Contact Dan from Down to Earth Research on 0409 775 552 or at daniel@dter.com.au
Get involved
To complete the survey, contact Dan from Down to Earth Research on 0409 775 552 or at daniel@dter.com.au
To share how you're using the benchmarking tool, email us at hello@greenlifeindustry.org.au
Participate in the 2025 survey
The next round of data collection runs from October to December 2025. Around 300 nurseries are selected each year to take part.
New to the process?
To express your interest in participating, contact: contact Dan from Down to Earth Research on 0409 775 552 or at daniel@dter.com.au
You can complete the survey over the phone or return it via email at your convenience.
Why participate?
Taking part in the survey gives you access to valuable business insights while supporting the entire industry. Your data helps:
- shape the annual benchmarking tool
- provide robust, real-time statistics for decision-making
- support advocacy with credible, grower-led data
- guide resource allocation and policy discussions
- track trends in production, profitability, automation and more.
Learn more
Watch What to expect from the Nursery Industry Statistics process
Read case studies and updates:
- Living Colour gains a competitive edge through benchmarking
- Boomaroo boosts performance with industry data
- Cost of living pressures fail to slow plant sales – Media Release
- Nursery industry sells 2.3 billion plants in 2021–22 – Media Release
- Facts at a glance 2023–24.
More info
- Email us at info@greenlifeindustry.org.au
- Call us on 1300 95 95 13
Get involved
Contact Dan from Down to Earth Research on 0409 775 552 or at daniel@dter.com.au
Business benchmarking tool
Developed in partnership with Down to Earth Research and ACIL Allen Consulting, the tool helps you assess your business in context. Use it to:
- benchmark your performance
- make informed investment decisions
- plan for the future with confidence.
Shareable infographics
